Products and Packages in retail must have labelling on it, especially in the food and beverage & the pharmaceutical industry. Aside from product labeling, labels are widely used for bulk mailing, shipping, and other applications that require systematic organization.
Labels can include barcodes, nutritional information, mailing labels, and others.
Below is the list of top benefits of labels both to businesses and consumers:
- Help Customers Compare Goods
- Provide Information
- Help Consumers Choose Healthier Options
- Organized Product Categorization
- Ensure Accuracy & Efficiency of the Supply Chain
What We Do
We provide Consumer Packaged Goods (CPG) brands and retailers ways to better serve their customers through the development of new products and market activation strategies based on fast-emerging, in-demand consumer preferences for things like sustainability, health benefits, and allergies. It is a platform for product metadata that spans consumer preferences for products like “sustainably sourced,” “keto-diet,” “no sesame,” “low sugar,” and “cruelty-free” to allow brands and retailers to assist consumers in finding the products that meet their specific needs for health, wellness, and lifestyle.
Types of Segmentation & Review
